Anagrama | http://anagrama.com
"Biovideo is a company heartfully built with the purpose of helping new parents live and enjoy the amazing experience of their baby’s first moments without having to worry about capturing them. Our branding proposal uses rounded type and a carefully chosen color palette to communicate the brand’s heartfelt friendliness. It is simple, clear and inspires warmth and trust. The icon ties emotion with technology, a symbol of Biovideo’s extraordinary storytelling venture. The predominantly white and baby blue color palette transmits baby vibes while the striking but limited use of red is enough to prevent it from falling into unremarkable cliché."
Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the upmost attention to details, to providing perfect solutions based on the analysis of tangible data.